Law firms are turning to blogs to get out the word about legal developments and key practice areas, says the National Law Journal in its September 2005 edition. “No longer viewed as just forums for law gossip or associate griping, blogs are becoming a marketing tool for large law firms eager to create a buzz about their practice areas,” the NLJ reported.
The article recognized McGlinchey Stafford’s CAFA Law Blog as one of a new breed of big firm blogs with very focused content and a distinct niche. The piece included comments from McGlinchey partner and head of the firm’s National Consumer Financial Services Practice group Anthony Rollo (who also acts as the Co-Editor of the CAFA Law Blog) about the importance of striking the right tone, and finding an important topic with widespread importance to the law, such as the Class Action Fairness Act of 2005.
Other firms have joined the blog world, the NLJ reported, citing by way of example Sheppard, Mullin, Richter & Hampton, of Los Angeles, and Davis Wright Tremaine, of Seattle, each of which maintains excellent specific practice area blogs.
The CAFA Law Blog and its editors are pleased to have been recognized by the National Law Journal.